In Kashmir, the importance of Persian language dwindled with the end of Afghan rule and with the beginning of Sikh rule. Urdu, however, had sprouted in Kashmir in the State courts, revenue department and other government and semi-government offices came under its influence. Prior to this linguistic change in the J&K State, Urdu had come to forefront during the reign of Jahangir's rule in northern India. Later, the British encouraged the employment of Urdu in order to strengthen their political and administrative control and to facilitate their communication with the Indians, which helped Urdu to flourish and dominate. In undivided Punjab this new language had influenced the rich as well as the middle class people. Since the link between Kashmir and the rest of India was through Punjab, the impact of Urdu on Kashmir became obvious.