An analysis of the impact of advertising on consumer behavior in rural areas is conducted through a case study in Pakistan.

Abstract

This study examined the impact of advertisements and different facets of rural lifestyle on customers' purchase choices. The study employed questionnaires as surveys to collect information from persons living in rural areas. Regression analysis and correlation analysis were used as fundamental statistical approaches to assess the collected data. The study's findings indicate a substantial inverse relationship between the attributes of rural areas and the purchasing behaviors of their residents. In contrast, research suggests that advertising has a positive and statistically significant impact on customers' purchase decisions. While there is a positive association between advertising and consumer purchasing behavior, this relationship turns negative when rural-specific characteristics, which are not present in metropolitan areas, are taken into account.

Keywords: advertising, buying habits, people in rural places