The Impact of English Language Usage by Pakistani Companies in Advertisement and Its  Influence on Customer Perception on Product and Services

Qaisar Hayat Khattak; Javeria Naz; Tahira Khattak

Qaisar Hayat Khattak Lecturer in English, Department of English, Kohat University of Science & Technology Kohat
Javeria Naz MPhil English Linguistic Scholar, Department of English, Kohat University of Science & Technology Kohat
Tahira Khattak MPhil English Linguistic Scholar, Department of English, Kohat University of Science & Technology Kohat

Abstract

This research work examines the impact of English language
tradition by Pakistani companies in advertisements and its
effect on customer insight of products and services. In spite
of Urdu being the national language of Pakistan, many
companies select to use English in their advertising. English
is linked with modernism, competence, and international
appeal, and is used as a sign of high grade and respect. The
research intentions to understand the inspirations behind
this language excellence, examine the advantages and
difficulties of using English in advertising, and inspect
customer sensitivity towards English language
advertisements. The study develops a mixed methods tactic,
including questionnaire surveys and analysis of company
monograms. The findings highlight the influence of English
language advertising on consumer perceptions and provide
insights for developing current advertising strategies madeto-order to Pakistani consumers.