An Ethnography of Social Media: The Digital Researcher, Navigating a Complex Web of Information

Abstract

In ethnographic research, participants frequently utilize social media practices and technology as an essential component of their engagement with their broader social, material, and technological surroundings. Hence, it is imperative to examine theoretical and methodological frameworks that, when integrated, can facilitate comprehension of the evolving ethnographic practice influenced by social media. The objective of this article is to provide a thorough assessment of previous academic research on the possibilities of the Internet as a platform for conducting ethnographic research. This study aims to elucidate the manner in which regular activities, movement, and social interactions influence the development of knowledge and the formation of physical locations by examining the dynamic interrelationship between these factors.

Keywords: J. Postil and S. Pink are working on a book that will be published in 2012. It's hard to be a digital analyst in the world of social media ethnography. The Australian Media International.